Post by account_disabled on Dec 28, 2023 10:06:21 GMT
Due to the announced coronavirus pandemic, many companies stopped breathing and... actions for a moment. Industries such as tourism, transport and fitness are already facing huge losses. However, the period of voluntary quarantine means, in part, that customers will move online . Are we actually shopping more online? We checked which product groups recorded an increase in sales despite, or maybe because of, the coronavirus pandemic. The content partner of the article is the TradeWatch tool . How did we prepare the report? Online sales during the pandemic Has the coronavirus made us more willing to buy online? In search of answers, we reached for the "Top growth in categories" report available in the paid TradeWatch tool. The report only covers sales on Allegro and refers to the percentage growth in a given category. We took into account sales trends by comparing the period March 15-April 16, 2020 to the same period in 2019. Our ranking presents the product groups that
recorded the greatest growth. However, the data WhatsApp Number List from the report do not provide us with information on whether the increases result from sales moving online, from greater interest in a given product than a year ago, or simply from a change in customer interests and needs (naturally, year-to-year declines and increases between categories are visible). ). However, the correct conclusion is that sellers offering products from growing categories have recently gained and did not have to worry about their business in the face of the crisis. Store positioning carried out for a long time or intensive advertising campaigns were certainly helpful in reaching customers with such an offer . The product itself on offer is not enough. The next question to ask yourself is whether current sales levels will continue. We buy many of the products listed below once every many years.
It is worth returning to the report after some time and verifying these increases. Why is it not worth giving up positioning now? SEE OUR GUIDE DURING THE PANDEMIC Which products are we more likely to buy online? Online sales and coronavirus The first e-commerce market research from the USA showed that although many companies are struggling with problems, there are some that are enjoying record sales increases. Changing lifestyle, spending time at home, on the balcony and in the garden also resulted in a change in shopping habits and demand for certain product groups. It is worth emphasizing again - the increase may result from the transfer of stationary sales to the Internet, and not from greater interest in a given product group. Since we don't know buyers' motivations, we can only superimpose product popularity on the current situation.
recorded the greatest growth. However, the data WhatsApp Number List from the report do not provide us with information on whether the increases result from sales moving online, from greater interest in a given product than a year ago, or simply from a change in customer interests and needs (naturally, year-to-year declines and increases between categories are visible). ). However, the correct conclusion is that sellers offering products from growing categories have recently gained and did not have to worry about their business in the face of the crisis. Store positioning carried out for a long time or intensive advertising campaigns were certainly helpful in reaching customers with such an offer . The product itself on offer is not enough. The next question to ask yourself is whether current sales levels will continue. We buy many of the products listed below once every many years.
It is worth returning to the report after some time and verifying these increases. Why is it not worth giving up positioning now? SEE OUR GUIDE DURING THE PANDEMIC Which products are we more likely to buy online? Online sales and coronavirus The first e-commerce market research from the USA showed that although many companies are struggling with problems, there are some that are enjoying record sales increases. Changing lifestyle, spending time at home, on the balcony and in the garden also resulted in a change in shopping habits and demand for certain product groups. It is worth emphasizing again - the increase may result from the transfer of stationary sales to the Internet, and not from greater interest in a given product group. Since we don't know buyers' motivations, we can only superimpose product popularity on the current situation.