Post by account_disabled on Dec 23, 2023 11:09:20 GMT
A synonymous query on which none of the 3 participants are visible. A prospect, international consumer brand of household appliances. On their site, they call one of their products according to their professional vocabulary. This corresponds to around 4,000 Internet user requests per month. Without being a specialist in this market, this seemed weak to me. So I searched in the data collected, what consumers that we all are, call this product. We use another term. The difference ? This other term is 28,000 requests per month. 7 times more . This means that by having a real data and SEO approach, we use the right terms and with the same effort, we reach 7 times more people. Cherry on the cake.
Most manufacturers and distributors in the sector make the same mistake. As a result, it is much Email Data more difficult to position yourself and be visible where there is less demand. Same problem encountered with a textile brand on an export market or in France on the consumer insurance market. A simple plus or minus character in the name of a product means that we are targeting a market with little demand and very competitive or a larger market and with much less competition. Beware of false friends, however. A prospect showed me the proposal of an agency that only looks at online markets through offline competition. This is not the subject, online competition, it is competition for positioning in search engines.
This is not necessarily a reflection of IRL (In Real Life) competition. This same agency measures competition based on Adwords competition. But that has nothing to do with it. Adwords competition and therefore the cost of the click has nothing to do with competition for positioning in search engines. I also met a former journalist who now positions himself as an expert in inbound marketing, because he is a journalist and he “knows” how to write. Problem (in my opinion), he has no even basic knowledge of SEO and knows nothing about web writing, which has nothing to do with journalistic writing. Last year I met the team of a paper media outlet, also present on the web and which sells white label content writing services to companies (the content is written by the journalists of the media outlet in question but signed managers of the brands concerned).
Most manufacturers and distributors in the sector make the same mistake. As a result, it is much Email Data more difficult to position yourself and be visible where there is less demand. Same problem encountered with a textile brand on an export market or in France on the consumer insurance market. A simple plus or minus character in the name of a product means that we are targeting a market with little demand and very competitive or a larger market and with much less competition. Beware of false friends, however. A prospect showed me the proposal of an agency that only looks at online markets through offline competition. This is not the subject, online competition, it is competition for positioning in search engines.
This is not necessarily a reflection of IRL (In Real Life) competition. This same agency measures competition based on Adwords competition. But that has nothing to do with it. Adwords competition and therefore the cost of the click has nothing to do with competition for positioning in search engines. I also met a former journalist who now positions himself as an expert in inbound marketing, because he is a journalist and he “knows” how to write. Problem (in my opinion), he has no even basic knowledge of SEO and knows nothing about web writing, which has nothing to do with journalistic writing. Last year I met the team of a paper media outlet, also present on the web and which sells white label content writing services to companies (the content is written by the journalists of the media outlet in question but signed managers of the brands concerned).