Post by martinezthomes on Jan 1, 2018 12:06:18 GMT
As the market for energy-efficiency-related technology product offerings matures, a growing number of sophisticated and well-funded players are entering the space, and they will provide a further challenge to existing players. While utilities are at present best positioned to provide energy-efficiency-related services and information, consumers are increasingly open to other parties. Utilities are facing significant competition from energy retailers, home-improvement and construction-materials retailers, and technology companies. In this evolving market, segmentation that recognizes and builds on underlying consumer attitudes and emotional biases can benefit both utilities and technology vendors—and save consumers money.Is this right information about Energy Efficiency Marketing Examples? I have gone through many related sources and also searched on the internet but didn't get the right solution.