Post by martinezthomes on Jan 1, 2018 12:05:11 GMT
While displays such as these are becoming prevalent in self-service environments, other innovative displays are being developed to supplement the efforts of salespeople. For example, Mannington Mills’ Compu-Flor, a small computerized display placed in floor covering retail outlets, is programmed to use a potential consumer’s answers to eight questions about room decor. The terminal then displays three to ten appropriate Mannington styles for the customer to choose from. When idle, the machine beeps periodically to attract consumers. Mannington had placed the units in 700 stores by the end of 1982 at a cost of $8 million, an amount equal to the company’s advertising budget.Is this right information about Purchasing Marketing Examples? I didn't get the right solution.